Urban transport systems are broken.

Intolerable congestion, toxic pollution & spiralling costs are impacting people globally. Pure Electric are tackling this growing problem by developing clean, convenient & low-cost transport - a completely redesigned e-scooter for the cities.

Our team set out to Paris to capture the launch of the new e-scooter, as well as to capture all required video content to make the Pure story come to life.

2 days of filming and 7 croissants later, the video has helped the company raise £2,392,107.73 on Crowdcube.